For encouraging interaction and online conversion creating relevant and valuable content will help to increase customer behaviour. The followings are the suggested marketing contents for Hertz Armenia:
Service based content
- ????Platform for this content is social media. Facebook post to inform hertz customers about new Hertz NeverLost GPS system
- Taking into account that Hertz Armenia started social media from 2013 they already have fans that regularly follow the page. NeverLost GPS is unique feature, useful for tourist visiting Armenia for its historical places. By sharing, liking or commenting fans will enable spreading information and getting traffic to website which can lead to online conversion.
- This piece of content can be used in reach stage.
Platform for this type of content is review websites where people share about their experience with Hertz.
As customers trust other customers having good reviews is the key of driving people to website. This type of content is being used during discover stage. An example of reviews is shown in screenshot 2 from TopTenReviews.com website. Here is presented the comparison of 10 car rental companies by their provided services.
Fun content in Hertz.am
People like to have fun in everything, a type of content example shown in screenshot 3 (Hertz.com) will enhance the chances of booking, engaging and spreading a word about Hertz.
This type of content is used during discover stage, when prospects tray to get information directly from website in order to make final decision.